Hi–I’m Dr. Oduor.
I'll help you turn ideas into income with great UX


I hold a PhD in HCI with a focus on understanding users in their context of using technology (product-market fit). I worked at IBM for 8 years and was VP - UX Research at RSG in Toronto. I've conducted UX research for various industries, including banking, web search engines, and online gambling products. My work has contributed to the success of IBM's Cloud, Data, and AI software, such as IBM Cloud Pak for Data as a Service, IBM Watson Assistant, and IBM Robotic Process Automation, which is part of a $6.1 billion business line. My focus is on improving user experiences across different sectors.


How did I get into all this research and entrepreneurship stuff? I have always been interested in simplifying and documenting complex stories for people who are not tech-savvy. As a young boy, my parents usually took us home for school holidays and I always enjoyed sharing stories with my cousins about how life was in the city. I have prepared a ton of free step-by-step material for you to apply in your quest to start an online business and monetize it the way I am also doing with the MajiApp. My goal is to leverage my vast UX experience for global products to help those with less tech knowledge, turn their ideas into income by applying key research concepts in building user-centric online businesses.


I am also the founder of a start-up called MajiApp, Kenya’s first online drinking water delivery marketplace. Launched in April 2023, we have partnered with three clients with a countrywide presence across the water value chain. For payments, we have also partnered with the leading telecommunications company called Safaricom on this front. It is on the premise of these developments based on the fact that the MajiApp is a testimony of our design approach which is User Centric. I will be sharing how we have been able to achieve all this on this website to provide you with the opportunity to do the same.

You will learn about the following from me

Create a Seamless Online User Experience

Students will learn the basics of User Research. Entrepreneurs will learn about UX research for Saas, Wealth Management and Technology design.

Apply No Code AI Tools in Your Business

Our self-paced No Code AI Tools tutorials are curated with step-by-step guides to not only launch but also expand and monetize online business. Free Access.

Turn your Ideas
into Income

Unlock your potential with a growth mindset. Discover tools and techniques that will foster personal development and open doors to new opportunities.

Students or researchers focussing on AI, ICTD, System Design, and HCI can drop me an email to discuss Research Publishing .

when the WHY starts to grow the HOW gets simple.

challenges that excite you to work on.

solutions that solve the challenges you love.

Income by creating great user experiences for your users.

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